Buyer personas are fictional, generalized representations of your ideal customers.

They help us understand your customers (and prospective customers) better, and make it possible to tailor content to the specific needs, behaviors, and concerns of different groups.

The strongest buyer personas are based on market research as well as on insights you gather from your actual customer base (through surveys, interviews, etc.).

You only need to add personas once - the more effort you put in here, the better your content will be.

Please fill out the below form once for each persona.

Please don't combine multiple personas into a form entry.

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