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Top 6 Blogging Mistakes to Avoid

Blogging as a career is seldom seen as a job that does not require the most effort. Most people conclude that a blogger makes money by sitting in front of the PC, writing all day. But that can only be farther from the truth. Successfully making a living from blogging requires far more thought and…

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Developing Your Content Marketing Strategy

If you’ve been in the market for a while, chances are that you have, more or less, significant competition. If this is correct, then it’s time for you to determine your position in the industry and what it will take for you to stand out from the rest and get a leg up in the…

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Redesigning Your Website

A design is something that needs to be updated over time, regardless of circumstance. In marketing, we need to innovate and upgrade according to the business needs and convenience and still remain appealing to consumers. The same can be said for websites. If you’ve been a website owner for a while, chances are, your website…

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Top 8 Tips to Create a High-Converting Pricing Page

If you’re a service-oriented business, the pricing page will be one of the most important parts on your website. This is where most decision-making processes are dependent on, after all. It is only right that efforts should be expended to build your relationship with your potential customer leading to conversion. With that being said, however,…

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Why Webpage Loading Speed Matters

The Internet and websites are created for convenience. Be it for disseminating information, gathering information, for communication and the like, we want it done efficiently and at the soonest time possible. Patience is a virtue..except when it has something to do online. With that said, webpage loading speed plays a significant part in your website’s…

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10 Top Lead Magnet Ideas

Using lead magnets is an effective marketing strategy for lead generation when done correctly. The thing about these lead magnets, though, is that they take time, effort and, sometimes, money to create. These lead magnets can be anything like a contest, a downloadable e-book, a Podcast series, virtual learning courses, a video series, anything with…

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10 Elements of a High-Converting Landing Page

Creating an effective and high-converting landing page can be a daunting task. You don’t just start creating it from the get-go. An excellent landing page should be properly planned and prepared for. An effective landing page is more than just something that looks good, design only takes a fraction of it. An effective landing page…

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How many pages should a website have?

Excluding a blog, most website owners tend to ask much about the ideal number of content pages a website should have. The fact is, there is no particular answer to that. Whether a one-page, two-page site or whether the more pages on a website, the better it is depends on a lot of factors. You…

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Shopify vs. WooCommerce: Discovering the Perfect Fit for your Store

If you’re looking to open your eCommerce store soon, chances are you have already researched what tools are available out there for you to make the most out of your online business venture. If you’ve done your research, chances are you have whittled your choices down to Shopify and WooCommerce. In this article, we’ll discuss…

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Copywriting for Facebook Messenger Marketing

Most of you who are reading this are no stranger to email marketing. It would also be safe to assume that most, if not all, have an idea of what an email sequence is what it does for lead generation, lead nurturing and conversion. It would also be safe to assume that at some point,…

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