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How many pages should a website have?

Excluding a blog, most website owners tend to ask much about the ideal number of content pages a website should have. The fact is, there is no particular answer to that.

Whether a one-page, two-page site or whether the more pages on a website, the better it is depends on a lot of factors. You have to understand that the more pages a website has does not necessarily equate to a better SEO ranking than that of its competitors. After all, Google’s ranking puts more weight into the quality of the pages rather than the number.

Consider the following when deciding on the number of pages for your website:

  • Your budget
  • The number of product/services
  • Your competitors
  • Your niche industry

Now, as earlier mentioned, Google’s ranking depends more on the quality of the pages rather than the quantity. And strict adherence is required should you wish you retain or improve your ranking. It’s also important to note that Google puts a high penalty by decreasing your site’s ranking if the content on your pages is outdated or if it’s been found out that you did something to manipulate your content to improve your rank. Be wary of these and avoid them as much as possible.

So, what can you do to improve the quality of your pages? Here are some of the factors you have to note when improving the quality of your page.

Readable and Actionable Content

When creating your content, make sure that you create them with your readers in mind. This means that your content’s quality should be good enough to redirect visitors to your website, in the first place. Once you have successfully directed them to your website, the content should be clear in what you want them to do. Use clear content and call-to-actions to influence your readers into taking a particular action. That action may be to opt-in, subscribe, buy or any other action which might be a goal of your page.


Think of what you can use to influence visitors to your website. It may be an ad, an email or a social media post. Now, whatever content you use through those channels should be aligned to the content of the web page you wish to redirect traffic to. Remember that visitors hop in to your page because they want a particular information. Directing them to a page with no relevance to the information they need will cause them to exit right away. In order to prevent this, make sure that all information is aligned across all channels.

Meta Titles and Descriptions

Make sure the information such as meta titles, common page titles, and meta descriptions are specific to make search engines crawl faster through your site and index your site faster. Doing this will also help your visitors sift through information faster in case they need a specific information from your site.


In conclusion, the more or lesser the page does not correlate to its quality. The content, however, will be a significant element to determine the quality of your website. Use professionally written content and make use of good SEO practices to improve content and page quality. Not only will search engines yield you a better ranking, but your readers will also appreciate it.


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